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101 PixelsWeb Design
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About 101 Pixels

A small studio for the people who get the call at 7am.

One person designs, writes and publishes websites for local trades. No agency floor, no account manager, no platform to rent. You talk to the same neighbour from the first message to the day the site goes live — and every month after that.

Build my site What it costs See the templates

  • Local, and only local — we work with trades within about an hour's drive
  • A named person answers, so nothing gets lost between departments
  • Month to month, no contract, and your words and photos are yours to take

Four promises we can actually keep

  • Found on a phone, first

    Every page is one small HTML file with no framework to download, built phone-first, carrying the headings, sitemap and business details search engines read.

  • Written for your trade, not a template

    Six services, four questions and four trust lines in the words your customers use — and you can rewrite any line yourself, at any hour.

  • Nothing to maintain, nothing to break

    No plugins, no database, no updates to chase. Hosting, certificates and publishing are ours to look after; your job is the business.

  • Readable by every customer

    Each colour scheme is checked against WCAG AA contrast and every form has real labels, so the customer who needs the page most can still read it and ring you.

Why this exists

The work is good. The shopfront is not.

Every town runs on a handful of trades. The electrician who rewired half the street. The roofer who came out on a Sunday. The cleaner everybody's parents use. They are booked for months on the strength of a phone number and forty years of goodwill.

Then a national company with a sharp website and a call centre moves in, and the best tradesperson in town starts losing jobs to the third-best. Not because of the work — because at 7pm, on a phone, the customer had to choose between a company with a working website and a name on a van.

An agency quote for five pages is thousands and six weeks. A website builder hands you an empty page and a tutorial and takes your evenings. Neither is built for someone who is on a roof at nine in the morning.

So this is the third option: one well-built set of pages, designed once for the trades, filled in with your details and photos in an afternoon, and published for $39 a month — first month free, and you see the site before you pay a penny. Cheap because the build is automated and the craft is shared between neighbours — not because the work is thin.

Small on purpose

The numbers, such as they are.

  • 9trades catered for
  • 4templates, built properly
  • 0plugins or databases
  • 1person answers the phone

No growth chart, no funding round, no "10,000 businesses served". A studio that stays small is a studio that still knows who you are when you call.

Who you actually talk to

Three jobs, one person — which is the whole point.

  • Design & build

    The layout and the code

    Page structure, colour systems, and the accessibility and page-weight checks every site passes before it goes live.

  • Words

    The copy, in plain English

    The service descriptions, the FAQs and the trust lines — written once per trade, then sharpened around your business.

  • Support & hosting

    The bit after launch

    Publishing, HTTPS, renewals, and the small changes you would rather not do at 9pm on a Sunday.

All three are the same person. Nothing gets lost between departments, and the answer to "what did you mean by that?" is a phone call rather than a ticket number.

The trades we build for

Each one has its own catalog — six services, four FAQs and four trust badges already written, so the site sounds like a roofer and not like "a business".

If your trade is not on the list, say so when you start — half of these began with a customer asking whether it was possible.

What we won't do

  • Invent your reviews. A template ships with no testimonials at all: the section only appears once real quotes are in it. Real reviews are the only ones worth having.
  • Hide the exit. Ask for your text and photos and you get them, as files you can take to anyone else.
  • Charge for a phone number change. You edit the site yourself; that is what the private link is for.
  • Sell your details. No list sharing, no lead resale, no "partners" emailing you because we passed your name on.
  • Promise the top of Google. We fix the technical reasons a good local business doesn't rank, and say plainly what we cannot control.

Say hello before you spend anything

Build a site, preview it live, publish it. A plan only starts when you decide to keep it.

Build my site Compare the plans